PROCURE1AMIGO

/kan·'nis·mo/

Canismo is an artistic movement created by a group of dogs that aims
to help with the support and adoption of sheltered animals.

A pleasure to work with Gabriel Morais on this project.






The
Movement


Canismo is an artistic movement created by a group of dogs that aims to help with the support and adoption of sheltered animals. 

The shake of the paint reveals a remarkable exercise of freedom, where each drop of ink bears the stain of prejudice.

The combination of different colours in the paintings shows the mixture of breeds, as random and as beautiful as each mongrel dog. 



Live for 2 minutes
on CNN New York

Canismo appeared Live at CNN New York, for two minutes. The anchor introduced the project as a Pollock's style of art, and even tried to imitate the dogs. Also, we had an interview where Gabriel told her about the project.





We started a discussion about adoption. 
And the proof that all dogs have their value. More than 2 million euros in earned media.