ABSOLUT

Open Film Project

The first short film created only with social media content









The
Project

The ”Absolut Open Film” Project was the first film made by Absolut Vodka along with its consumers. The project consisted of creating a short movie in four different steps, just like a real movie: screenwriting, recording, sound tracking and creating the communication.



This was a project that has put the consumer on the first place and provided the tools to transform the ordinary into the extraordinary.






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