SPANISH LOTTERY

Rebajas de Primitiva

A Super promo for expensive things that... you know... doesn't really help you anyway.

THE BRIEF
"Rebajas" is a known season in Spain for a huge discount season after the holidays. But any promotion will make no different when you need to buy something you are dreaming of, we just wanted to prove that.



ON TV/INTERNET







On radio (Spanish audio only)







On Print/OOH

Promotion. 2x1 in Yatches.
Get the two for the price of one. €20.000.000
Well, the discount makes no difference.
We don't dream cheap.




Promotion. Before: €30.000.000
Now: €29.900.000
Well, the discount makes no difference.

We don't dream cheap.



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